“Innovators gravitate to us,” says Danielle McWaters, founder of the award-winning creative agency Designsake Studio in San Francisco. Her branding and packaging firm has helped new businesses across industries—beauty, wellness, food and beverage, lifestyle—translate core values into comprehensive, meaningful strategy that safeguards their relevance from launch through inevitable market changes. “Brands must continually pivot around consumer demand and larger economic realities,” says McWaters, who believes “adaptive strategy informed by data is the path to smart business decisions.” Memorable packaging design is among Designsake’s strongest suits. “Packaging ignites all the senses,” McWaters says, “and each layer is an opportunity to strengthen brand awareness.”
"Changes in the market sector present openings for businesses to rethink and expand their brand stories and experiences."