Partnership
with Purpose
Our members, primarily in the design, philanthropic, and creative fields—share the highest standards of success and dedication to their respective industries.
Gold Collective’s purpose is to help members increase their business growth opportunities through tailored events, member-driven panels and workshops, and curated gatherings at member studios and establishments. The collective intersects with an expanding network of business owners and advisory board members in the San Francisco Bay Area, New York, and Los Angeles, creating strategic partnerships and opportunities for project collaboration, and garnering insights to meet market demands.
Our members
Commitment to
Reciprocity
Gold Collective’s invitation-only model allows us to maintain a dedicated group of community builders and collaborators that is diverse yet intimate enough to foster genuine connections and new pathways for growth. Our members share a belief in giving back to their professional communities and prioritizing reciprocal, lasting relationships.
Our Founder
Meet Cherie
Chances are, Cherie Slane knows someone you should meet. She’s a natural connector who brings over 25 years of experience in business development to her role as founder of Gold Collective. She views the art of creating intentional networks like Gold Collective as opportunities to make connections that not only open doors to meaningful business growth but also forge authentic friendships with people who feel like your people.
A Bay Area native, Cherie began her career in the art world and later worked in the publishing industry at leading titles including ARTnews, Surface, and San Francisco magazine, where she was fueled by a passion for sharing the stories of creative people she admires and linking ideas with potential audiences and collaborators.
Cherie’s enthusiasm for championing the work of others inspired her to found Gold Collective in 2017. She leverages her expertise in event strategy, industry networking, and creative partnerships—along with her vast reach of contacts across the San Francisco Bay Area, New York, and Los Angeles—to craft a custom plan for each member to achieve their business goals.
Connect with Cherie.
Our story
A Family Tradition
Founder Cherie Slane took inspiration for the Gold Collective from her grandfather, Jerry Cook, who pioneered his own small businesses in the Bay Area for more than 40 years. What began as a meat counter within a Castro District grocery store grew into a dedicated market in Mill Valley, Jerry’s Meats & Deli. Jerry eventually sold his namesake business to Whole Foods, which remains at the same location today.
Jerry’s example of warm customer service instilled in Cherie an appreciation for family businesses and the communities they serve, becoming the foundation of her calling to support entrepreneurs with similar ethics and philosophies.
Our Team
Our Collective Team
Rhonda Campbell
Director of Operations
Creative and entrepreneur Rhonda Campbell is originally from Melbourne, Australia, and now calls Mill Valley home. Campbell found her way to publishing in London, where she lived for more than a decade in the 90s and founded the lifestyle magazine Living South. After selling the publication, she moved to the Bay Area and earned an interior design degree, honing her talents at Katharine Webster’s renowned landscape design firm. Most recently, Campbell created a retail space for the nonprofit Marin Art and Garden Center, which supports local artists and makers. Her current role as director of operations combines her love of design, business development, and community building.
Wendy Landau
Director, New York
A distinguished sales director with a 20-year legacy of business development in the worlds of art and design, Wendy Landau has consistently driven transformation across industries. Based in New York City, she began her career at the Whitney Museum of American Art and went on to make a name for herself at Condé Nast Media Group, where she oversaw the strategic growth of Architectural Digest for nearly two decades. In Landau’s latest chapter, she helms FREDERIC, the stunning print and online magazine published by iconic textile house Schumacher. As Gold Collective’s New York director, she leverages her deep industry connections to expand the brand’s market presence in Manhattan and foster synergy between design communities on both coasts.