Nigella

Rubie Kade Campbell

Those who have received a floral arrangement from Nigella know the joy of bringing an exquisite bit of nature indoors. The San Francisco luxury floral brand—named after a wildflower—was founded in 2017 when longtime pals and industry colleagues Rubie Kade Campbell and James Russell Austin connected over a shared passion for botanical beauty. The duo’s arrangements are typically “clean-lined and monochromatic with textural and foliage elements,” Campbell says, and they feature blooms from nearby, responsible growers whenever possible, enlivening client’s spaces and their spirits.

Rubie Kade Campbell

"Our bigger mission is connecting people with the vitality of nature."

— Rubie Kade Campbell