Nigella

Rubie Kade Campbell

Those who have received a floral arrangement from Nigella know the joy of bringing an exquisite bit of nature indoors. The San Francisco boutique floral brand—named after a favorite wildflower and headquartered on Market Street—was founded in 2017 when longtime pals and industry colleagues Rubie Kade Campbell and James Russell Austin connected over a shared passion for botanical beauty. Today, their team of skilled designers handles requests ranging from large-scale events to plant installation in a style marked by “bold color combination, expert arrangement, and a touch of whimsy,” Campbell says, and they feature blooms from nearby, responsible growers whenever possible, enlivening clients’ spaces and their spirits.

Rubie Kade Campbell

"We specialize in weekly deliveries, but our bigger mission is connecting people with the vitality of nature."

— Rubie Kade Campbell