Procurio

Since establishing her New York City–based art consultancy, Procurio, in 2018, Laurie Carroll has channeled her rich art world experience to help her clients confidently navigate the market and assemble collections they love. “Art reflects your personality,” Carroll says. “It’s often the first thing people notice when they walk in a room, and it should make you excited to see it every day.” The down-to-earth advisor—who began her career as a King’s Road gallerist in London and has worked across continents as a curator and artist representative for nearly two decades—is committed to making the art world fun and inclusive, emphasizing discovery and the importance of supporting living artists. Carroll says, “Investing in an artist’s career while they’re still alive is vital for the health and diversity of the entire art community.”