
Upscale Construction
General Contractors
San Francisco
Over the past two decades, custom home builder Upscale Construction has put its mark on an admirable collection of Bay Area projects. Lauded for their cutting-edge practices and personal touch, co-owners and principals Danny Bernardini, Brian Gianinno, Brad Hayes, and Tony Kelly take a craft-led approach. The firm’s ability to meticulously execute on design intent has made them builders of choice for discerning homeowners and architects across the Bay Area. “Well-designed and thoughtfully sited homes are what we’re all about,” says Hayes. “And our lead estimator is a licensed architect, so our estimates are accurate. We’re proud to have so many repeat clients.”

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We take on fewer projects a year so we can focus on those that are the best fit.![]()
Brad Hayes
Principal












